Education as a concept has a much broader interpretation and application than literacy alone. 'Education is a preparation for life'. Educational institutions play a crucial role in holistically developing an individual and preparing him for the future.
It is parents who take charge when it comes to choosing the right school, college or university for their kids. From evaluating the teaching faculty to infrastructure, environment, extra-curricular activities and incorporation of technology into the curriculum, parents take a meticulous approach to find the best place for their children.
When you have an institute that is on par with the global standards, it is essential that you let the prospective students and their families know about your unique offerings. To make an informed decision, it is necessary that the target market is well aware of the available options. But, for the parents, it is practically impossible to scour across hundreds of institutes and explore all their features in one go!
Visual Marketing Solution (VMS) to the rescue! VMS powered by Augmented Reality (AR) and Virtual Reality (VR) technologies serves as an all-inclusive online marketing kit to promote your brand. The virtual tour of your campus highlighting all your features and providing the viewers with an immersive experience of your premises is all that you need to convince the parents.
Let us take a granular approach and understand what parents would like to know and what VMS can offer –
1. Showcasing infrastructure – This is one of the most critical components of a school/college. There are case studies when parents have looked for alternatives when they have learnt that it lacks a good playground for their kid's physical activity! Modern infrastructure complementing the needs of the new-age parents is a strong indicator of values and responsibility of the school towards the students' wellbeing. From spacious and well-designed classrooms, laboratories, library halls and other amenities to large playgrounds and greenery around the premises to well-planned sanitation facilities and safety measures undertaken, everything comprises good infrastructure.
2. Showcasing faculty profiles - Parents today are more concerned about the proficiency of the faculty than ever before. With the prevalence of 3.0 generation who can outsmart the world, parents are in need of teachers/lecturers who are skilled enough to put the students on the right track. When your institution has adept tutors, it is important that their profiles are showcased in a way which can convince the parents and students alike.
3. Location of the institution – It is important to have a conducive teaching and learning environment for any institution. The location of the school matters as noisy environments or polluted surroundings cannot bring about a healthy environment for teaching or learning.
4. Empower your educational brand today with VMS and be assured of magnified promotions and manifold quality leads. – Parents would like to know how the institution is looked at by society. While accreditations promise of the quality standards, awards and recognition by reputed agencies will assure parents of the right kind of education.
5. Incorporation of technology – Although parents prefer conventional teaching methods owing to the values and ethics it instils, they are slowly realising the importance of integrating technology into the curriculum to stay on pace with today and tomorrow's world.
Parents play a decisive role in their kids' upbringing. It is essential that they are convinced beyond any apprehension to admit their children to a particular school, college or university. VMS lets you integrate all these components into your website and allows the target market to experience your campus at the comfort of their homes, virtually-really! It offers the most ideal solution to explore a range of institutes and make a mindful choice.
Empower your educational brand today with VMS and be assured of magnified promotions and manifold quality leads.